Pooja Sondhi appointed CHRO of Adomantra Digital India

Adomantra Digital India, one of the country’s fast-growing digital advertising and media companies, has strengthened its leadership ranks with the appointment of Pooja Sondhi as Chief Human Resources Officer (CHRO). The move underscores Adomantra’s recognition that people strategy and organizational culture are as important as technology and content in the competitive digital ecosystem. Sondhi brings a wealth of HR leadership experience across industries, having previously built scalable talent and engagement frameworks in digital-first organizations.

At Adomantra, her role will encompass talent acquisition, retention strategy, culture building, employee engagement, capability development, diversity & inclusion, and HR digitization. The company is expanding its footprint in programmatic advertising, digital media planning, performance marketing, and branded content, areas where talent agility and innovation are critical. By aligning people processes with business strategy, Sondhi is expected to ensure the company sustains its edge in a rapidly evolving market.

Her leadership will also focus on strengthening Adomantra’s employer brand, embedding people-first policies, and creating a culture of collaboration and creativity. For Adomantra, this appointment is more than an HR change; it signals the company’s readiness to scale sustainably while retaining the entrepreneurial spirit that has defined its journey so far.