Vikas Singh appointed Managing Director of Greaves Electric Mobility

Greaves Electric Mobility, the e-mobility division of Greaves Cotton Ltd, has appointed Vikas Singh as its new Managing Director (MD). Singh, a seasoned leader in the automotive and mobility sectors, brings a deep understanding of two- and three-wheeler ecosystems, product innovation, and market expansion strategies.

His appointment reflects Greaves Electric Mobility’s ambition to become a dominant player in India’s electric vehicle space. Singh’s role will focus on accelerating product development, strengthening distribution and service networks, enhancing customer trust, and deepening R&D to expand the company’s EV portfolio.

His leadership will be critical as Greaves faces rising competition from startups and established automotive players entering the EV segment. With government incentives and consumer demand boosting adoption, Singh’s mandate will be to ensure that Greaves Electric Mobility scales profitably while retaining a focus on sustainability. His leadership is also expected to strengthen Greaves’ position in exports and international markets.

This appointment demonstrates the company’s intent to anchor its next growth phase with leaders who understand both the challenges and opportunities of India’s rapidly evolving EV landscape.