Ndidi Oteh Appointed CEO of Accenture Song

Accenture announced that creative leader David Droga has stepped down as CEO of Accenture Song, with Ndidi Oteh assuming leadership of the company’s global creative-to-technology growth platform. Under Droga, Song consolidated 40+ acquisitions and scaled revenue from about $12.5B to $19B, cementing a model that blends brand, design, commerce, data, and AI at enterprise scale. Oteh, most recently a senior leader across the Americas business, takes the helm with a brief to sustain momentum: modernize content supply chains, deepen experience transformation, and deliver measurable marketing ROI across industries under tighter budgets and higher scrutiny. Droga transitions to a broader advisory capacity at Accenture, ensuring continuity of client relationships and creative direction. For clients, the leadership shift is designed as a continuity-plus moment, maintaining Song’s integrated delivery while accelerating platform partnerships and applied AI that move from pilots to durable, scaled capabilities.