Instacart appoints Chris Rogers as CEO

Instacart has appointed Chris Rogers as Chief Executive Officer, marking a leadership transition aimed at sustaining growth and operational discipline amid evolving online grocery dynamics. Rogers, a company veteran in commercial and partnerships, steps into the top role as Instacart doubles down on retailer relationships, ads & data platforms, and last-mile efficiency. The change comes as the industry balances post-pandemic normalization with durable behavioral shifts toward convenience and mixed-basket missions. Under Rogers, expect continued emphasis on profitability pathways, enhanced retailer tools, and brand solutions that leverage Instacart’s consumer reach and insights. The company positions the move as a next-stage evolution to navigate competition and expand high-margin businesses while maintaining customer experience and unit economics.