Melissa Cash – Chief Marketing Officer at KFC US

Melissa Cash has been appointed Chief Marketing Officer at KFC US, joining a leadership team focused on revitalizing the brand, driving innovative marketing strategies, and accelerating customer engagement in a highly competitive fast-food industry. Cash brings extensive expertise in brand strategy, marketing leadership, consumer insights, and digital engagement, joining KFC at a pivotal time as the company works to strengthen its brand identity, expand market share, and reconnect with consumers. Under her leadership, KFC has launched its “Kentucky Fried Comeback” campaign, featuring new menu items such as fried pickles, a renewed focus on nostalgic branding centered on the iconic Colonel Sanders, and promotional initiatives, including a free eight-piece meal with a $15 purchase. These efforts have led to record-breaking mobile app signups and digital transactions, signaling strong consumer response and brand engagement.

As CMO, Cash will lead the brand’s creative marketing initiatives, oversee digital marketing strategy, strengthen consumer insights capabilities, enhance multi-channel engagement, and drive initiatives that align with KFC’s long-term growth and market relevance. Her appointment reflects the company’s commitment to a holistic marketing approach that balances innovation, brand storytelling, and customer-focused campaigns, positioning KFC for continued growth, increased brand loyalty, and sustained competitive advantage in the fast-food industry.