Virtuous CRM

Nonprofit Marketing

Virtuous Marketing helps you execute comprehensive, omnichannel experiences to keep donors engaged with your mission.

Multi-channel Engagement

Engage every donor across platforms.

Send relevant communication to the right person at the right time to increase response rates and ROI. From your website to their inbox, mailbox, and smartphone, Virtuous Marketing puts your nonprofit exactly where you need to be.

Email Marketing

Easily design engaging, personalized emails.

Build beautiful email campaigns that inspire action. Avoid messy data syncing with email marketing, segmentation, and analytics connected directly to your donor data.

Marketing Automation

Automate donor journeys, welcome series, and more.

Build sequences that connect with donors without adding work for your staff. Use data collected from giving behavior, interests, or milestones to craft unique, personalized engagement for each individual.

Volunteer & Event Management

Run events and recruit volunteers.

With Virtuous, you can tie forms directly to events and volunteer sign-ups and track activity in donor records to reduce messy data and increase engagement.

Segmentation & Reporting

Learn exactly what works, with who, and why.

Measure your campaigns and donor segments across all channels to see a comprehensive view of your efforts and ensure your success is repeatable, sustainable, and predictable.

Signals

Personalization starts here. Listen to donors, synthesize relevant data, and access actionable insights to help retain donors and extend engagement.

Prospect & Relationship Intelligence

See clearly through the noise.

Virtuous equips your team with the clarity you need to drive donor connections and grow mission-critical funding.

Smart Recommendations

Take the guesswork out of gift asks

Quickly identify your best prospects and likely giving behavior using predictive analytics and scoring. Use giving patterns or donor passions to easily segment donors for campaigns.

Digital Engagement Tracking

Track the entire digital experience, from first web visit to legacy gift.

Use comprehensive engagement data from all your digital channels to easily identify your most engaged donors and deepen donor interest.

Nonprofit Marketing Automation

Automation ensures you never miss an opportunity to connect with every donor. Spend less time on back-office tasks and create more personal connections at scale.

Dynamic Donor Experiences

Responsive real-time experiences

Determine your team’s next best action with real-time data from each donor. Set up emails, send text messages, add tasks, update data, or send direct mail based on the signals and engagements from each individual. Time your communication sequences to ensure that messages are delivered exactly when donors want them.

Popular features:

Donor journey builder

Pre-built workflow templates

New donor welcome series

Assisted moves management

Intelligent prospect identification

Multichannel Marketing

Multichannel. One conversation.

Tell a single story to reach donors across all channels. Automate personalized direct mail, postcards, text messages, email or receipts based on donor behavior without ever having to touch a stamp or envelope.

Back-office Business Automation

Save time for what matters.

Virtuous Automation rules handle the heavy lifting, so you can spend less time on back-office tasks and more time doing what you love. Surface disengaged donors, auto-assign follow-up tasks, dynamically segment supporters for personal campaigns, and more.

Popular features:

Automate tasks, notes, and calls

Automated wealth appends

Custom segmentation and scoring

Triggered data updates

Donor portfolio assignments

Inbox integrations (e.g. Gmail and Outlook)

Giving

Create a frictionless giving experience that celebrates the impact of each donation, with smart gift suggestions for next steps, that helps build better donor relationships.

Online Giving

Personalize every step of the giving experience.

Create frictionless giving experiences that remind donors of their individual impact, not their monetary value. Ensure that each ask is personalized to the donor’s motivations and that no donation goes unnoticed.

Features designed to increase giving:

Highly personalized gift asks

Tight CRM integration

Automated follow-up

Custom donor portal & logins

Fundraising Intelligence

Minimize guesswork. Maximize giving.

Grow giving and predictable revenue with smart asks that suggest the best next steps for each donor.

Popular features: 

Fundraising intelligence with smart asks

Customize dashboard

Intelligent donor scoring based on financial & relational signals

Fundraising Events & Ticketing

From galas and golf tournaments to virtual town halls.

From imagery and branding, to highly-personalized messaging, tell your nonprofit’s story so you can achieve your event fundraising goals. Use the step-by-step builder to create beautiful, branded registration pages, sell tickets, take registrations, and process donations in minutes.

Popular features:

Custom registration pages

Email confirmation and receipts

Registration metrics and reporting

Responsive event registration & attendee management

Flexible add-ons, custom fields, and additional donations

Payment Processing & Gift Reporting

Simplify your back-office operations.

Organize and store gift entry, online and offline donations, grants, and donation data in sync — without the stress. See real-time giving dashboards that track your goals, tie donations back to specific funds, and follow up with donors using project-level impact notes.

Popular features:

Integrated payment management

PCI compliance & security

24/7 fraud prevention

Flexible payment options

Low processing rates

More Volunteers.

Less Hassle.

Get the recruitment, mobilization, and reporting tools you need to create responsive volunteer experiences without the back office headaches.

Streamline Volunteer Management

Cloud-based volunteer management platform and integrated mobile apps designed to advance your volunteer and mobilization efforts.

Popular Features

Mobile check-in kiosk

Volunteer resumes

Group & individual registration

Custom & branded email series

Integrated background 

checksSchedule events

Management tool integrations

Automated reminders

Visibility Your Team Needs

Access and track mission-critical analytics any time to share with boards, executive teams, or on your website.

Popular features:

Giving dashboard

Robust admin dashboard

Volunteer hours tracker

Demographic reports

Individual economic impact

Volunteer reward portal