Product Overview
Priority Engine
TechTarget's Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. The platform provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor considerations and installed technology.
Specifications
Priority Engine
The industry’s only Prospect-Level Intent data
Priority Engine boosts sales and marketing success by providing direct access to real active buyers at in-market accounts. See how Priority Engine supports your goals.
Bigger deals in half the time
Focus your sales and marketing efforts on the hottest accounts and most active prospects in your market segment. Automatically prioritize, rank and score them based on their recent and relevant research behavior.
ABM that accelerates sales
Target accounts with an immediate need for your solutions. Engage the actual buying team with content and advertising tailored to their individual interests and actions.
Outbound that secures meetings
Add thousands of active prospects to nurture streams and sales cadences. Generate high-quality leads who are more likely to become opportunities.
Meetings that convert to pipeline
Access Prospect-Level Intent insights and icebreakers in-tool and directly within Salesforce to have more meaningful conversations that become deals.
Intent data is everywhere. Why Priority Engine?
In a crowded market where everyone looks the same, sounds the same and promises the same results, it can be hard to separate real purchase intent data from other signals and noise. Priority Engine continues to be the leading intent solution in B2B tech because:
We deliver Prospect-Level Intent.
You’ll see the exact topics your hottest prospects are personally researching, the technologies they’re considering and the vendors they’re evaluating to fuel more personalized and productive outreach.
A massive audience of registered tech buyers.
Fill nurture streams and sales cadences with thousands of responsive, GDPR-compliant prospects.
Researching on the largest network in B2B tech.
With over 650,000 indexed pages in Google, TechTarget is the first place your prospects go to make technology purchase decisions. And this data isn’t available anywhere else, no matter what you might hear.
Turn your website visitors into opportunities with Inbound Converter
Priority Engine’s Inbound Converter identifies the accounts visiting your website, shows you the exact pages they visited, prioritizes them based on their level of activity and matches them to relevant prospects on the buying team—all in real time to help you close deals faster.

