Tools Used: SerpAPI + Open AI + Google Search Engine + OpenRouter

Tools & Technologies Used

• SerpAPI — Used to programmatically scrape Google Search results to discover LinkedIn profiles, company pages, and relevant prospects based on targeted keywords and filters.
• Google Search Engine — Acts as the search backbone, querying specific niches, job titles, industries, or locations to surface high-quality lead candidates from across the web.
• OpenAI — Powers the AI layer for intelligent tasks such as generating personalized outreach messages, summarizing prospect profiles, qualifying leads based on predefined criteria, and crafting context-aware connection request notes.
• OpenRouter — Serves as a unified API gateway to access and switch between multiple LLM models (e.g., GPT-4, Claude, Mistral) for cost optimization and flexibility in AI-driven tasks.

How It Works

1. A target persona is defined (e.g., "SaaS founders in the US with 10–50 employees").
2. SerpAPI queries Google to find matching LinkedIn profiles or company pages.
3. Prospect data is extracted and passed through OpenAI (via OpenRouter) to qualify relevance and generate personalized outreach copy.
4. The system outputs a structured lead list with ready-to-send messages, saving hours of manual research and writing.

Key Outcomes

• Automated end-to-end lead discovery and outreach preparation
• Personalized messaging at scale using AI
• Flexible multi-model support via OpenRouter for cost-efficient operations
• Significant reduction in manual prospecting time