Tools Used: SerpAPI + Google Search Engine + Gemini

Built a fully automated B2B lead generation pipeline that identifies, enriches, and qualifies potential business leads without manual effort.

The system uses SerpAPI integrated with Google Search Engine to programmatically scrape and retrieve targeted company and contact data based on custom queries (e.g., industry, location, job title). The raw search results are then passed to Google Gemini (LLM), which intelligently extracts structured lead information — such as company name, decision-maker, contact details, and relevance score — from unstructured web content.

The pipeline covers the full lead generation lifecycle: discovery → extraction → enrichment → qualification, making it suitable for sales teams, marketing automation, or outreach campaigns.

Key Highlights:

• Automated search query generation based on ICP (Ideal Customer Profile)
• LLM-powered data extraction and lead scoring using Gemini
• Structured output (CSV/JSON) ready for CRM integration
• Scalable and configurable for different industries or geographies