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Zoho

Backstage

Customer Management | CRM Software

Product Overview

Run your events smarter, better.

Zoho Backstage is an event management software that empowers event organizers to plan and run conferences, meetups, and product launches with greater efficiency and impact.

INTRODUCING BACKSTAGE ONAIR

Virtual events, redefined

Take your events online and host them virtually with Zoho Backstage OnAir. Livecast your sessions, run presentations, interact with your attendees, and more.

Deliver an exceptional event experience

DESIGN

Create a strong digital presence

Make an impactful, multilingual website and a mobile app for your event with just a few clicks. Choose from pre-built themes and templates to go live in minutes, not days.

MARKET

Maximize your outreach

Build awareness for your event by embedding your event page on other websites and blogs. Create banners for social media promotions without needing design expertise. 

SELL

Ensure seamless registration and ticketing

Successful events thrive on attendance. Make it easy for people to register, and then nurture them via emails to show up. Stay in control of your ticket sales and receive payments instantly. 

SPONSOR

Manage sponsorships

Selling sponsorships for your event? Create your own tiers and packages to attract prospective sponsors. Manage sponsorship requests and highlight select sponsors on the website.  

ANALYZE

Track event metrics in one dashboard

Stay on top of registrations, ticket sales, attendee count, sessions, and more—all from a single screen.

Your events deserve branded badges

Create custom event badges with QR codes for all your attendees. Trust the smart badge builder to unleash the designer in you and get your attendees to sport your badge at your next event. 

Specifications

Website Builder

Your event needs a website. Let's make one.

Create a multilingual, mobile-friendly website for your event without writing any code.

A stunning website, without rolling up your sleeves.

Create your website without coding

Design a stunning event website with themes for every taste. Customize, choose visibility preferences, and go live instantly without writing a single line of code.

Did you say mobile-optimized?

Stitch together a website perfect for any device. Deliver a great mobile experience and give attendees the freedom to personalize their agenda from the device of their choice.

Your brand, your website

From a domain name to favicons and media, dress up an event website completely aligned with your brand and give a unified experience to your visitors.

Safeguard your attendees

Assure your attendees that their data is in good hands. Get an SSL-certified website for your event and protect all information entered by your visitors.

Speak their tongue

Make your event more accessible for your global attendees with a multilingual event website. Add multiple languages and connect with a wider audience.

Know your visitors

With the Zoho PageSense and Zoho SalesIQ integrations, understand your visitors' behavior, engage with them, and optimize your event website to offer them a personalized experience.

Ticketing system

Open a box office for your events

Easily set up your tickets

Configure multiple ticket classes, add descriptions, and highlight the best option to ease decision-making for your attendees. Instantly deliver tickets via email.

Zero commission, no hidden charges

With a fixed license fee and 0% commission on your ticket sales, you can have your cake and eat it too! When it comes to running events, peace of mind is priceless, isn't it?

Get instant payouts

Attendees paying online can expect a smooth purchase experience. And with support to all major payment gateways, you get payouts instantly and securely after a ticket sale.

Maximize sales, minimize efforts

Entice people to sign up for your event with early bird and tiered pricing. Boost your ticket sales with promo codes that you can completely regulate.

Define ticket rules

Get complete control of your ticketing experience from start to finish. Set ticket sales dates, ticket classes, and buying limits in minutes.

Ask the right questions

Want to know the food preferences of your attendees? Customize the look and feel of your registration forms and collect information you need by adding the fields of your choice.

Manage your ticket sales on the go

Get real-time updates and keep track of your ticket sales using the mobile app for event organizers, available for both Android and iOS.

Marketing tools

Your events deserve branded badges

Create custom event badges with QR codes for all your attendees. Trust the smart badge builder to unleash the designer in you and get your attendees to sport your badge at your next event.

Let your website speak

A website is the online face of your event. Create informative yet beautiful sites that show registrants what they can expect by participating. Choose from a range of pre-built themes and customize your website content the way you want it.

Get found on the Internet

Create more visibility for your event by including the search terms your audience is using. Enable the SERP listing and see your website appear on the search results. 

Spread your wings on digital mediums

Send the message about your event far and wide through social media. Embed promotional banners on other websites and blogs, as well as sharing them using your own channels.

Drive registrations with promo codes

Incentivize ticket purchase and drive registrations to your event by offering early bird and other promotional deals. Set up promo codes with expiration dates and speed up your ticket sales.

Sponsorship management

Open up opportunities for sponsors.

Create irresistible sponsorship packages

One size doesn't fit all. Design tier-based custom sponsorship packages to attract sponsors of all sizes.

Manage incoming sponsorship requests

Receive sponsorship requests right from your event website. Got a new request? Approve or reject them from within the event dashboard.

Promote your sponsors

Feature your sponsors on the event website to increase visibility and attract other sponsors. It's a win-win deal!

Attendee engagement

Keep your attendees hooked

Make every interaction a meaningful experience. Engage your viewers and create a space for real-time networking. Zoho Backstage is a carefully crafted event management software solution to help you help your audience.

Bring full focus to your show

Keep your attendees glued to a session. With the mobile or web apps, attendees can follow presentations slide by slide, ask the speaker a question, answer polls, and even "like" a slide. At the end of every talk, attendees can rate their speaker(s) and give feedback.

Take offline connections online

Events are all about meeting people and making meaningful connections. Allow attendees to create private or public chat groups with people who share similar interests right from their app.

Announce changes instantly

A slight delay in the next session or change in the venue? Inform your attendees right away about event updates by sending out push notifications.

Engage better with audience feedback

Know the impact of every session soon after it ends. Get detailed insights with post-session analytics, including metrics like average session time, slide-likes, number of questions asked, and session rating and feedback.

Analytics

Evaluate your event's performance

The data and analytics you need to grow your event and gauge its impact—all in one place.

Smarter event management begins with data-driven decisions

Get data that helps you sell more

Gain insight on your audiences’ buying psychology with in-depth reports on sales, revenue, ticket types, promo codes, and more. Use this data to iterate your event’s ticketing strategy, drive registrations, and maximize revenue.

Convert prospects into attendees

Find the people who almost became attendees—the ones who left the registration process midway or signed up but didn’t buy a ticket. Re-engage them, convert them, and grow your audience.

Measure affiliate influence

Partnering with influencers to spread the word? Calculate their impact on your event’s reach and bottom line using unique website links for each person affiliated with your event.

Better understand your audience

Learn more about your target audience by studying how they interact with your event website. Analytics from the Zoho PageSense and Zoho SalesIQ integrations show you what’s working—and how to improve so no one wanders away from your website.

Identify your most popular sessions

Find out how your sessions were received by attendees—the speakers that left a lasting impression, the activities they enjoyed, and the topics they preferred. Use the best-liked sessions as a benchmark for future events.

Zoom integration

Turn your Zoom webinar into a perfect virtual event

All that you need to host a full-fledged online event, minus the hassle. With the Zoom integration in Zoho Backstage, you can offer the best experience to your attendees.

Upgrade webinars to virtual events

Give your session a virtual home

For online events, a website is basically your event venue. You can build and customize an event website —your event's new home—in just a few minutes using Zoho Backstage. No design or programming skills required. Choose from a range of pre-designed website templates and host a beautiful, search-and-mobile-friendly website.

Showcase your agenda

Running multiple sessions with various speakers? Let your attendees know. Use Zoho Backstage to build and share your event agenda with details about the sessions, speakers, and more.

Collect registrations and follow up

Be prepared to know how many people will be attending your event. Send event invites, gather registrations, and follow up with emails to ensure maximum participation. Use our existing email templates or create your own and schedule them at the right intervals.

Get paid for your sessions

Want to sell tickets to your Zoom webinars? Zoom's seamless integration with our registration system lets you restrict attendees to ticket-holders. In addition, your attendees get a country-specific tax breakup for their tickets and invoices emailed to them right after purchase.

Practice before going live

Dry run your sessions with speakers and the other organizers using Zoom. Discuss the session format, what questions to expect, how to use the platform, and more. Being prepared is a good thing!

Run multiple track sessions

Easily separate your sessions into multiple tracks based upon theme. Enable your attendees to choose and switch between tracks and sessions as they like. We promise your attendees will be grateful.

Measure your performance

Want to know how engaging a session was? Get a clear picture of it by analyzing the poll stats, the number of attendees present in the session, and the number of questions asked.

Connect outside the session too

Stay connected with your attendees before or even after the session. Make announcements about changes in the session time or speakers and share event updates. Create private or public chat groups for attendees with different topics. Post memorable moments from the session in the picture gallery. There's more that you can do with this, but we'll let you explore for yourself!

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