IP Validation

Identify location and device type anywhere in the world

Accessing over 4 billion IP addresses, this service calculates the location and device type of your visitors. By cross-referencing IP location against additional data points, like billing and shipping addresses, you can flag high-risk and fraudulent transactions.

Features and Benefits

Fraud Alert: When Location Doesn’t Match 

Most ecommerce fraud originates from high-risk countries where scammers operate with impunity and enforcement is lax. IP Address Validation flags mismatches between an IP’s location and a customer’s address worldwide and provides a certainty score for every result. The result is your business is able to quickly identify discrepancies, set them aside for further review and block fraudulent transactions.

Our global database of over 4 billion records is updated daily to ensure the most accurate results are delivered.

Suppports Compliance Efforts

IP Address Validation enables your organization to detect the country of origin that website visitors are coming from. This information assists in meeting the compliance requirements for privacy and data protection laws, like GDPR, CAN-SPAM and PIPEDA.

By detecting the country a visitor is coming from, your business can more accurately present the correct privacy policy associated with their country.