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SAP Customer Data Platform

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Product Overview

SAP Customer Data Platform (CDP) enables businesses to connect all their customer data into a single, secure repository. The CDP solution is built on the SAP HANA platform and can be deployed in any location, on-premises, or in the cloud. The software provides a single platform that allows companies to collect and analyze customer data from multiple sources, including web pages, social media channels, call centers, mobile applications, and more. Teams can create profiles for each individual customer and segment them by demographic information such as gender or age range. 

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Kuppinger Cole: SAP offers a leading CDP solution 

Take a look at Kuppinger Cole's findings on how a customer data platform (CDP) from SAP delivers value across the enterprise. 

Customer data strategy leads to big payoffs 

Start elevating your customer data strategy with insights from industry analysts surveyed by Harvard Business Review Analytic Services, in association with SAP. 

Creating personalized finance solutions in real time 

See how TEND strengthens customer retention by delivering personalized experiences in real time to millions of users, each with unique financial situations. 

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