Product Overview
SAP Customer Data Platform (CDP) enables businesses to connect all their customer data into a single, secure repository. The CDP solution is built on the SAP HANA platform and can be deployed in any location, on-premises, or in the cloud. The software provides a single platform that allows companies to collect and analyze customer data from multiple sources, including web pages, social media channels, call centers, mobile applications, and more. Teams can create profiles for each individual customer and segment them by demographic information such as gender or age range.
Specifications
Kuppinger Cole: SAP offers a leading CDP solution
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