Social Marketing

It’s secure: Thanks to robust security capabilities, governance tools, and approval workflows.

It’s powerful: So you can measure and report on the things that matter to your business with custom metrics and unified visibility across paid & organic.

And it’s open: So you can leverage your existing software investments with key integrations across your workflow.

Scale your interactions 

Never miss a moment to connect with a customer. Bring all your teams, channels, and content — across paid and organic social media — into one platform to manage integrated social campaigns and real-time conversations in a single dashboard.

Elevate your content 

Collaborate, plan, and manage targeted social campaigns that inspire connection with your audiences.

Protect your brand 

Provide administrators with visibility and control over your channels, teams, and workflows to promote a consistent brand voice and governance across your social presence.

Measure what matters 

Define success on social media with metrics that matter to your business with configurable dashboards, custom metrics,  and data exports that connect results back to business value.

Publishing

Schedule content for exactly when and where you want it to appear, across multiple accounts, channels, and dates.

Display

Content

Offer complete management of all of your content with folders, campaign and content tags, themes, and permissions.

Real time

Planning

Organize content by campaigns, then report on those campaigns.

Reporting

Trust that you understand the performance of every piece of content.

Risk

Proactive risk management

Get visibility into and control over who has access to your native social accounts.

Influencer

Labeling

Label content according to your business goals and structure.

Moderation

Use our inbox to respond to customers one-on-one.

Content

Approvals

Route content through an approval system that allows for as few or as many layers of review as you need.

Share

Collaboration

Enable cross-team collaboration through a shared planning space, content center, in-app notes, email notifications, and visibility across channels and responses.

Global

Global calendar

View scheduled ads and organic content, layered with campaign and business context, on the same calendar.

Secure

Simple, secure point of entry

Provide your team with a single, secure point of entry for accessing native channels without having to share passwords.

Redisplay

Social redisplay

Organize, distribute, and integrate content created by your audience across any digital touchpoint to drive engagement.