Customer Relationship Management

Customer Relationship is vital for the success of a business. CRM helps businesses build a relationship with their customers, that creates loyalty and customer retention, and that - at the end of the day - affect a company's revenue.

Companies are challenged with disparate systems that manage customer data, and many operational processes that don’t communicate or share data. Since various channels, including Sales Agents, don’t have access to complete and accurate customer information, customers receive an inconsistent experience and poor service. Without appropriate customer insights, analytics, a company will not be able to serve customer needs and build a successful, long-term growth strategy.

Why Etiya’s CRM?

Etiya Customer Relationship Management overcomes these challenges by providing a highly scalable, AI based, customer-focused system, enabling your company to exceed customer expectations and generate higher revenues.

Use the power of the latest technology, AI and ML

AI-driven predictions and recommendations based on customers’ buying behaviour, interactions and interests - including social media activities -, allow you to provide services and solutions that fit your customers’ consumption patterns and needs. Real-time view of customer data and interactions, and actionable insights help you maximize the revenue potential of those customer interactions.

Predictive and prescriptive analytics will result in improved customer conversion ratios. Dynamic customer support and sales workflows, operations streamlined through automation and autonomous self-learning will ensure excellent customer experiences. AI-powered bots help you and your customers in intelligent self-service and complaint handling.

Uncover new revenue generation opportunities

Etiya CRM allows you to have quick actions and effective communication tools for gaining and retaining customers. Our CRM modules help you drive leads and acquisition of new customers, but also to increase customer loyalty and retention of existing ones. It provides better campaign engagements and help in generating higher return on your marketing investments. Analysis of customer interactions also highlights opportunities for cross-sells and up-sells. Using Etiya CRM will ultimately bring you an increase in your customers’ lifetime value, thus grow your business.

Achieve better efficiency and productivity

In Etiya’s CRM, your sales and service agents will get 360-degree customer data, that they can trust and build on, in a single-click, consolidated view, with real-time interactions and account history. Both B2C and B2B customers can be managed from one single point, for increased efficiency. For large businesses, Etiya CRM manages all customers, accounts, and account relations. It also enables and efficiently manages partner ecosystems.

Near real-time decision support via sales KPI dashboards will improve sales performance and operational efficiencies. We offer an end-to-end, integrated lead-to-cash process flow for customer management, thus you can increase sales success rates and reduce the time span from first customer contact to closing.

Automation of workflows allows sales and service agents to focus and work more on building great customer relationships and generating more revenue.

Provide excellent customer experience

Omnichannel experience means that you can provide consistent customer experience on any channel, any device, at any time. And all this with user-friendly and intuitive interfaces at every contact point.

With smooth, clear workflows, easy-to-use interfaces, customer-centric offers and services, fast interactions and problem-solving, you can exceed your customers’ expectations and that will offer your business an excellent growth opportunity.

And the technical part?

We know, that easy implementation and system integration is always key. Etiya uses open APIs, and offers a modular system, that is flexible, highly scalable and allows easy integration. Business is constantly changing, as also the needs of customers, and this will constantly require new features and modifications. We use microservices, that will ensure this agility for you, to introduce or modify features and capabilities quickly. Our CRM module is cloud-based, for better scalability, flexibility and cost-effective operation and maintenance, but it can also be deployed on-premises and integrated with the customer’s existing products. Etiya offers consultation services throughout the customization and the implementation process, to find the solution that is most suitable to our partner’s needs.