AWS Elemental MediaTailor

Benefits

Efficient linear channel creation and distribution

Create live streams with low running cost by using existing encoded content. Provide viewers with better quality video using advanced codecs for higher quality with less bits to reduce distribution costs.

Engage audiences with relevant content

Increase engagement with your audiences by delivering content and ads that are relevant with personalized ad insertions. Serve individual ads or groups of ads based on your specific business needs.

Seamless experience across different devices

Give viewers a seamless, TV-like viewing experience without buffering between program content and ad breaks. Deliver consistent quality playback for your viewers with ad content transcoded to match the program content, so the quality and resolution of your streams remain smooth and predictable.

Increase effectiveness of monetization

Get a faster and better return on investment (ROI) with assembled live channels that have a low running cost, and personalized ads that provide a higher return for each ad impression. Your viewers are also more likely to watch ads to the end if they are relevant to their interests.

Accurate ad view reporting

Get accurate reporting from player and/or server side logs to capture ad view metrics without losing revenue from missing data or lost impressions. All content for streams, including ad content is delivered from one location, which reduces the effectiveness of ad-blockers.

Flexible standards-based solution

Build exactly what you need using standards-based live streams and personalized ad-insertions that works with any content delivery networks (CDN) and a range of protocols and players.

AWS Elemental MediaTailor Features

AWS Elemental MediaTailor is a channel assembly and personalized ad insertion service for creating linear OTT (internet delivered) channels using existing video content and monetizing those channels, other live streams, or VOD content with personalized advertising.

Key features

Server-side Ad Insertion

AWS Elemental MediaTailor allows you to insert advertising content at the location of the start of a requested stream, prior to delivery. This eliminates the need to build and maintain unique configurations for every type of client device in order to insert personalized ads during video playback. Instead, the service generates and maintains a unique “manifest file” for each viewer, which is used to deliver ad placements that are personalized to the individual. Advertising content is seamlessly inserted into the primary content stream and can be played from the same source location to reduce the risk of buffering caused by high format and bitrate variability during video playback. This also reduces the effects of ad blocking software by making it difficult to distinguish ads from other content.

Media Manifest Manipulation

All content is delivered with a consolidated manifest that includes content and personalized ads in a continuous stream to give viewers a seamless, TV-like viewing experience without buffering between program content and ad breaks. Support for HTTP Live Streaming (HLS) and Dynamic Adaptive Streaming over HTTP (DASH) standard manifests and playlists including Common Media Application Format (CMAF) means your live stream can be viewed on a broad range of devices and players.

Hybrid Measurement and Reporting

Accurate measurement and reporting of internet-delivered video advertising is required for advertisers and video providers to be compensated for every ad placement. AWS Elemental MediaTailor achieves the Interactive Advertising Bureau (IAB) level of playback metrics by implementing advertising measurement and reporting from the client side through playback observation APIs deployed on the viewing device. In addition, MediaTailor reports server-side ad metrics for legacy set-top boxes and other devices where changes to the viewing device is not possible, in order to comply with IAB specifications.

Automatic Scaling

AWS Elemental MediaTailor automatically scales with the number of concurrent viewers, maintaining consistent performance and quality of service for your internet-delivered video content as viewership goes up or down.

Your Choice of Video Workflow Components

With AWS Elemental MediaTailor, you are not limited to specific vendors or solutions, including those components of the video workflow that operate directly with the service: the content delivery network (CDN), ad decision server, and origin server. The service works with most standard CDN or ad decision servers, and works with origin servers accessible over HTTP that can be configured using common video streaming protocol and proper ad markers.

Use Independently or with AWS Media Services

As one of the AWS Media Services, you can choose to use AWS Elemental MediaTailor as a standalone service or integrate it with AWS services for live video encoding, VOD processing, just-in-time packaging, or media-optimized storage. Additionally, other AWS services, such as the Amazon CloudFront CDN, offer seamless interoperability with AWS Elemental MediaTailor.