Web Solutions

Hospitality-Specific Design and Data Management

Amadeus Web Solutions provide a highly secure, closed source Content Management System (CMS) that was built specifically for hoteliers. In accordance with the latest industry best practices and digital trends, our hospitality-specific websites reduce the number of steps in the user journey and yield more rapid decision-making to entice and enable faster conversions. And with our module-based approach to data storage, hoteliers gain fast, efficient management of website data, which is particularly effective for multi-property groups.

Key Features

Conversion-Focused Architecture, Capabilities, and Services

Drive direct bookings with dynamic lead rates and an integrated eCommerce ecosystem, supported by our iHotelier Central Reservation System (CRS) & Guest Management Solutions (GMS)

Seamlessly drive guests from the research phase to the onsite point of purchase with upsell and enhancement opportunities at every step

Increase web optimization and conversions with dedicated Search Engine Optimisation (SEO) services from global experts

Increase customer engagement internationally through a multilingual content delivery network

Dynamic Content Management

Quickly and easily make changes as frequently as needed with our user-friendly, self-service CMS

Offer comprehensive information by linking pop-up banners to corresponding landing pages, promotions, and offers

Efficiently communicate any precautionary measures that are taking place on-property with Amadeus Websites’ multifaceted design and communication features

Innovative, Award-Winning Design 

Leverage our team of hospitality website specialists and design experts that won 22 website design awards in 2019

Increase visibility with an innovative, mobile-first responsive design

Complement website design and stand out from the competition with video-enabled sites that reinforce the hotel’s brand identity, increase sales and boost conversion

SEO Essentials

Ensure you’re visible at the right place at the right time

Leverage built-in SEO capabilities and dedicated services to ensure your website is properly optimized, crawlable by search engines, and conforms to best practices in the digital space.

Targeted SEO Strategy

Online presence analysis, strategy definition and keyword research

Text and video meta content creation (titles, h1, meta description, alt tags)

Internal linking and content optimization

Technical SEO

Schema mark up (Hotels specific)

Friendly URL structure

hreflang attribute, robots.txt, canonical tags

Launch Support

301 redirection strategy

XML sitemap & crawlability

Webmaster tools submission on Google Search Console & Bing.

Performance Management

Constant touchpoints to monitor your website’s performance

Maintain ongoing performance visibility and optimization with the help of Amadeus website experts, reporting tools, and services.

Kick-off and website planning with a dedicated account manager

Monthly reporting from dedicated account manager with actions and recommendations

Quarterly calls to review dashboard metrics and ongoing strategy

Onsite optimization – up to 4 pages quarterly

Ongoing audit and resolution of 301 redirects and broken internal links

Semi-annual alt tag optimization

Schema mark-up provision.

Video Hosting & Integration

Add videos to your website and booking engine that are fast, friendly, and effective

Take advantage of our seamlessly integrated multimedia features to better attract, entice and convert more profitable bookings.

Integrate room category videos within the website and booking engine to increase conversion and encourage upselling

Leverage the integrated SEO capabilities of our video player to ensure the maximum exposure of your brand

Ensure that they can be crawled by search engines and traffic is directed to your website with videos coded with meta and schema data.

Key Benefits

The easiest and fastest way to build your website, right in the browser

A high-converting website that highlights your unique property and builds your brand

Content optimized across devices through responsive design

Full control over your own website and content.